Should i use topspin media

This online platform lets music artists make a store and manage everything in it from their ticketing, merchandise, downloads, memberships to marketing. It also allows them to share it on a blog, social media or in a Smartphone app. Topspin allows upcoming artists to increase their reach by increasing the number of fans.

Then it converts those fans into customers by selling those tickets, merchandise and memberships. Their website shares a promotional video that displays their service idea in great detail. This startup video demo is spot-on in relating the message that it is supposed to. Startups basically need an explainer video that explains their product or service in a creative way. That is exactly what this video does. Some notable features of this video are:.

Business videos need to contain the essence of the business that they are displaying. These videos do that perfectly. Click here to cancel reply. It unifies the digital marketing effort; combining mailing list, store, widgets, data collection and players into one cohesive database. It's clear that Topspin's philosophy is closely aligned with some of the thinkers on the cutting edge of digital music.

However, that doesn't mean that Topspin's users will follow those principles. A music marketing agency source close to Topspin, who declined to be named, told Wired. There's still a need for cash to be pumped into it and there's got to be systems in place for it to work properly and efficiently. My concern is that it will create a load of cookie-cutter marketing plans that just offer a download in exchange for an e-mail address and then spam those people.

Rogers acknowledges that people might fall back to bad habits because they don't understand the software. In a post on his personal blog he admitted: "I've pushed the team for a breadth of features rather than ease of use. We've spent much of trying to take the breadth of our offering and make it easier to explain, grok and ultimately use. None of those products are something you just sit down and start using expertly without some practice or instruction.

The learning curve yields power. Of course, Topspin's not the only direct-to-fan offering on the block, in the same way that Spotify isn't the only streaming service around. Competitors such as Bandcamp and Music Glue offer some of the same features, at a reduced cost. You need to have a certain size of following before it's worthwhile shelling out for -- services such as Bandcamp and Music Glue allow more room for bands to build upon smaller fan bases.

It's that price factor that's most likely to put people off. While Topspin appears to offer the widest breadth of features, there's no freemium or cut-rate version that offers limited features for a lower cost.