With video content becoming increasingly competitive, the key to remember is creativity. If your business is trying to make the most out of its video content, you should make sure that your video content empowers people to take action.
And , hours of video uploaded every day to YouTube. To put this into perspective, it would take you close to 82 years to watch the amount of videos uploaded to YouTube in only an hour. Businesses can benefit from the use of YouTube by building a community and interacting with their customers, by showing their products, or by advertising on the platform.
Of them, YouTube is the dominant force by a far stretch, with nine out of ten digital video viewers in the US using the platform to consume digital video content eMarketer, That puts YouTube way ahead of its closest competitor, Facebook, which just 60 percent of US digital video viewers use. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 percent and 18 percent respectively. These social networks are particularly popular among Millennials and Generation Z, who experts say are not only spending increasingly more time on social media by watching digital videos but also sharing them, which helps to disseminate brand messages.
Comparatively, the most popular news channel for digital video consumption, CNN, is watched only by 17 percent of US digital content viewers.
YouTube is the future of entertainment. It has been for a few years now. Let us know in the comments below! Searching for the best website builder for your small business? Here are 9 great, user-friendly options to get you star…. Confused between Shopify vs. This post breaks down their features, pricing, support, and more, so you can make ….
Wondering how to start an online store? Here are 7 key steps you need to take to set up your fir…. Oberlo uses cookies to provide necessary site functionality and improve your experience. By using our website, you agree to our privacy policy. Skip to article content Post contents. Monthly Active YouTube Users 2 2. Importance of YouTube for Businesses 7 7. Post Contents 1. Monthly Active YouTube Users 2. YouTube Statistics: Marketing 4. YouTube Usage by Generation 5.
Importance of YouTube for Businesses 7. Hire yourself and start calling the shots. Get Started Free. Here are 9 great, user-friendly options to get you star… by Adeel Qayum. Brazil 83 million , Japan 60 million , and Russia 58 million take up the next three positions at the countries with the highest number of YouTube users.
S adult population uses YouTube Pew Research , Furthermore, the USA accounts for much of the traffic towards the platform, currently sitting at Image Source: Alexa. YouTube is currently localized in over countries and can be used in 80 different languages YouTube , This fact has made it possible for the fast penetration of the platform to other countries globally.
The Netherlands ranked second, as the United Arab Emirates ranked third. Source: Hootsuite. Pew Research , With about million daily active users on YouTube consuming more than a billion hours of video every day, this is one of the most widely used social media platforms and search engine in the world YouTube , By March , YouTube was seeing 1bn monthly active users.
The platform has over 1. The platform has also launched in over 91 countries. YouTube is the 2nd most popular social media platform with 1. We watch over 1 billion hours of YouTube videos a day, more than Netflix and Facebook video combined. The average mobile viewing session lasts more than 40 minutes.
The first video to hit one million views was a Nike advert featuring Ronaldinho. It has over 6. It took Gangnam Style, a previous most watched video, five months to hit 1 billion views.
In comparison, Despacito took just 97 days. It currently has over 4bn views. On average, there are 1,,, mobile video views per day. Source: Ahrefs. Among millennials, YouTube accounts for two-thirds of the premium online video watched across devices.
S small businesses use YouTube. Viewers who complete TrueView ads—watched to completion or at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video. The same brands have an average of 2. Crazy, mind-boggling numbers. If you are simply a YouTube viewer who wanted to know the numbers behind the magic of online video, I hope these statistics have left you suitably impressed.
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